THE MATH
If you show up every morning, the numbers compound.
This is not a one-day or one-week process. The compounding effect is real - and the model below shows exactly how it works.
Section 1
The assumptions
Every number in this model is grounded in what a real B2B sales rep can execute using FundedRadar briefs. None of this requires a large team.
| Parameter | Value |
|---|---|
| Daily cold emails sent | 8 to 12 per day (personalised, not blasted) |
| Daily LinkedIn DMs sent | 2 to 8 per day |
| Combined daily outreach | Roughly 10 to 20 touches per day — a pace one person can sustain without burning sender reputation |
| Working days per month | 22 |
| Conversion rate (reply to outreach) | 3% (conservative) to 5% (optimistic) |
| Average deal value | ₹5L (conservative) to ₹1.5Cr (optimistic) |
These are deliberately modest. A sustainable, personalised cadence beats high-volume blasting, which lands in spam and burns your domain.
Section 2
The compounding view
Cumulative contact touches grow every day you run the brief. The effect is not linear - warm replies, referrals, and follow-up sequences multiply the surface area of your pipeline.
Section 3
The funnel, stage by stage
A reply is not a deal. Here is the honest funnel from outreach to closed business. The 3 to 5% applies to replies, and only a fraction of replies become closed deals - but the ones that do are large.
Industry cold-outbound benchmarks: 1 to 3% cold, 3 to 5% warm (researched, personalised). FundedRadar briefs put you in the warm-outbound bucket by default.
| Stage | Description | Conservative | Optimistic |
|---|---|---|---|
| Stage 1 | Total outreach touches (3 months) | 660 | 1,320 |
| Stage 2 | Replies at 3 to 5% | ~20 | ~66 |
| Stage 3 | Qualified conversations / discovery calls (~30 to 40% of replies) | ~7 | ~25 |
| Stage 4 | Active deal conversations / pilots | ~3 | ~12 |
| Stage 5 | Closed deals over the quarter | 1 to 2 | 2 to 4 |
Most of these closes land in months 2 and 3, not month 1. Month 1 builds the pipeline. The closes follow.
Section 4
Revenue - MRR and ARR
Converting closed pilots into annualised revenue. The ₹5L floor represents small SaaS deals. The ₹1.5Cr ceiling represents mid-market enterprise contracts - not unusual for fintech infra, HR-tech, or B2B SaaS targeting funded startups at Series A and above.
Conservative example
Optimistic example
FundedRadar costs ₹19,999/month. A single ₹5L deal - even if it lands in month 2 or 3 - returns more than 2x your annual subscription. One ₹1.5Cr deal covers years. You are not paying for deals; you are paying for the pipeline that produces them.
Honest closing note
The upside is real but it is not instant. Month 1 is for showing up, sending, and building pipeline - you may not close in the first month, and that is normal. Closures typically begin in months 2 to 3, and once they start, they compound. These are potential outcomes, not guarantees. The model holds only if you show up every morning, personalise the outreach, and work the warm-intro paths the brief surfaces. Intelligence does not close deals. Consistent sales effort does. Get the approach right, and the closures follow.
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